Online Promotion

An Indian firn AdsStation is going to launch a platform for global marketplace facilitating websites, mobile service providers and advertisers on a medium which is going to bring their identity to the web world in a big way.

"The online advertising platform will go live on in next two- three weeks. In the next 12 months, we hope to bring 1500 publishers and 5,000 advertising agencies on it," said M. Govindam, chief operation manager who has developed the portal.

Internet advertising accounts for one per cent of the Rs 30,000-crore market in India. However, its share is expected to rise by up to five per cent by 2010 making a growth of Rs 50,000 crore," he said.

It will be a platform for all the business irrespective to their location and line of business. The users of the platform will be having the flexibility to put their ads on categories and subcategories along with their targeted region with its respective cultural perspective.

From the text based ads to the featured audio video flash ads, is what to offer on one plate to the users

The platform has been designed in-house at the company's development centres in Bangalore and US.

Expanding the business beyond the India is under the pipeline of the company.

The platform will be providing an edge over to the global online business community. They will be able to advertise and modify products using the mobile technology itself.

Making registrations is what you must do fast to avail the introductory offers of the company.

By Marketing Reporter

Online portals have impacted agents’ business especially in the lower range. Their traditional clients have moved away,”said J. Sohail Sarooshi, vice-president of the Chennai Real Estate Agents Association. The association, which has 60 members, was formed as an attempt to bring standardized and fair conduct norms into the industry, which is largely unregulated. For a sale, agents get a 3-4% commission on the value of the sale, and for a rental deal, they get 15 -30 days’ rent as commission.

Real estate agents have so far thrived on information,” said Naresh Malkani, chief executive officer of indiaproperties.com. “Now, the Internet provides the information.

We definitely have seen the advanced Internet user take advantage of the free online classifieds platform as an additional option. By interacting directly with other individuals, they have able to reduce lead time and costs”, said Satya Prabhakar, chief executive officer of Sulekha.com, a portal that also lists properties. “It still may be a good idea to supplement this with the professional advice of local real estate agents

According to an estimate by indiaproperties.com, in cities covered by online portals, 40% of the total market, in terms of property inventory, is listed on Internet sites. In the last six months alone, Malkani said, there has been a 120% increase in listings. And, property for a monthly rent of between Rs5,000 and Rs20,000, the traditional bread and butter for letting agents, constitutes one-third of total listings on his website.

An inclination towards the online marketing and advertising phenomenon. I read this articel at livemint.com